VelHir Building a Social-Enterprise Hub in Louisville’s West End
Clean clothes, healing spaces, and local food—one integrated vision for community wealth and dignity.
About Velhir
Pressed & Unstressed Laundry
Pressed & Unstressed Laundry is a social enterprise dedicated to more than just clean clothes.
We offer high-quality pickup and delivery laundry services with a deeper purpose: employing and empowering Black women impacted by domestic violence. Through sustainable income and job training, we help create pathways to financial freedom and healing.
📍 Our laundromat is currently in development at 2927 W Market Street, Louisville, KY — a long-vacant property we are transforming into a vibrant community hub.
Our Services
- Residential Laundry – Convenient pickup & delivery wash-and-fold service.
- Airbnb & Linen Turnovers – Fast, reliable cleaning for hosts and property managers.
- Subscription-Based Towel Service – Affordable plans tailored for businesses and households.
- Flat-Rate House Cleaning – Transparent pricing for a spotless home.
✨ Every load supports our mission of healing through financial freedom.
Gene Isis Farms
Gene Isis Farms is an urban farm reclaiming land for healing, nourishment, and economic sovereignty.
From herbs to eggs to fresh produce, our work grows beyond food — we cultivate resilience, community, and renewal.
📍 Rooted in Louisville’s West End, our next chapter includes a community greenhouse at 125 Boston Court — a space for year-round growing, education, and healing.
Current Offerings
- House Plants – Bringing green life into homes and offices.
- Garden Design & Houseplant Consultations – Personalized support for thriving indoor and outdoor spaces.
- Youth Garden Programs – Hands-on learning rooted in food, land, and healing.
- Pollinator-Friendly Spaces – Creating habitat for bees, butterflies, and beneficial species.
- Microgreens – Fresh, nutrient-dense greens for kitchens and markets.
The Black Beatnik Yoga
The Black Beatnik Yoga is a healing-centered offering under The Black Beatnik Brand — a holistic wellness movement rooted in yoga, resilience, and sacred self-expression.
Through accessible practices like Chair Yoga, Restorative, and Vinyasa Flow, we explore what it means to feel at home in our bodies and reclaim our peace.
Current Offerings
- Community Classes (Chair, Mat, Restorative)
- Accessible Yoga Workshops
- Movement + Mindfulness Experiences
Follow us on our journey of mindfulness, movement, and becoming.
About the Founder
Hi, I’m Christie Welch — a social entrepreneur, nonprofit strategist, and creative visionary based in Louisville, Kentucky. With a Master’s in Non-Governmental Organization Management from Johns Hopkins University and over a decade of experience in community impact and systems change, I bring both expertise and heart to the work of building healing-centered enterprises.
My journey into entrepreneurship is rooted in resilience and purpose. After surviving domestic violence, I committed myself to creating spaces of healing and economic opportunity for Black women and inner-city youth affected by trauma.
Through VelHir, LLC, I founded three mission-driven brands that embody this vision:
- Pressed & Unstressed Laundry – a social enterprise laundromat and cleaning service creating jobs and dignity.
- Gene Isis Farms – an urban farm reclaiming land for nourishment, healing, and food sovereignty.
- The Black Beatnik™ Brand – a holistic wellness and lifestyle brand offering yoga, jewelry, and sacred self-expression.
Join Me in This Work
We are welcoming values-aligned investors, partners, and supporters to help scale this vision and build a model of community wealth, resilience, and healing in Louisville’s West End.
Contact Us
